27 Feb '12, 1am

[Singapore] Newstead’s Second Digital Style Outlet In Jurong Point – A Sign Of Changing Consumer Behavior?

[Singapore] Newstead’s Second Digital Style Outlet In Jurong Point – A Sign Of Changing Consumer Behavior?

Singaporeans’ love affair with technology continues unabated, judging by the plethora of electronics stores around the island and the massive crowds swarming the four major electronics fairs every year. But if one trend seems to come across strongly in recent years, it’s not just about selling electronics and devices anymore; it’s about selling a lifestyle. That’s also why Singapore-based IT retail chain Newstead Technologies launched a second Digital Style outlet less than six months after its first in IT haven Funan DigitaLife Mall last September. The whopping 9,000 square foot new multi-brand concept store in Jurong Point shopping mall, smack in the heartland Singapore, shows how much focus has shifted away from traditional IT strongholds in prime shopping belts and closer to suburban areas. Consumer Behavior, When Shopping For Electronics, Has Changed “We see the poten...

Full article: http://www.youngupstarts.com/2012/02/27/singapore-newstea...

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