27 Feb '12, 10am

Oscars and Meryl Streep set social media abuzz

LOS ANGELES (REUTERS) - The Oscars gave the online community a lot to talk about on Sunday, as the number of social media comments about Hollywood's biggest night more than tripled from last year in a sign that viewers connected with the show. This year's Academy Awards had the Web buzzing about Meryl Streep's first Oscar victory since 1983, the dangerously cut neckline of singer-actress Jennifer Lopez's dress and the striking resemblance that French producer Thomas Langmann was said to bear to the late actor Peter Lorre. The Internet-tracking firm Bluefin Labs counted 3.4 million Oscar-related comments on Facebook and Twitter, up from 966,00 for the 2011 Academy Awards telecast. Those numbers are likely to be significant for Oscar producers, who could point to viewers' higher level of social media engagement to win greater advertising revenues for next year's show. 'It wa...

Full article: http://www.straitstimes.com/The-Big-Story/The-Big-Story-1...

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