[Sponsored] ReputationWatch – Monitoring Online Conversations About Your Business (Part I)

[Sponsored] ReputationWatch – Monitoring Online Conversations About Your Business (Part I)

Businesses are increasingly getting interested in what is said about them by customers on the Web. Whether it is a blog post, a Facebook update or even a random tweet, many large companies and multinational corporations invest a good deal of time, money and effort into understanding what kind of conversations are happening online about their brands. And it’s no surprise why they’re doing that – a missed complaint can escalate into a nasty public relations nightmare in a matter of hours, while a quick and efficient follow-up to an issue can earn much goodwill. But smaller businesses may not have the resources to do what bigger companies do when it comes to online social media monitoring. The good news is that there are tools designed and catered for the needs of small businesses to monitor the social media sphere. ReputationWatch , for example, is an affordable SaaS (Softwa...

Full article: http://www.youngupstarts.com/2012/02/28/sponsored-reputat...