28 Feb '12, 9pm

The wild beast awakens: by The New York Times NEW YORK - Jaguar, the longtime British luxury car-maker, introduc...

NEW YORK - Jaguar, the longtime British luxury car-maker, introduces a global ad campaign this week to convey the message that its brand is "alive". Created by Spark 44 - a London agency established last June that has offices in Frankfurt, Los Angeles and Shanghai and is partly owned by Jaguar - the campaign will debut on JaguarUSA.com, as well as on Facebook and YouTube, with a 45-second version of a 30-second television commercial that will appear in mid-March. Also in March, Jaguar will start introducing print, digital and outdoor advertising in the United States, Germany, Austria, Spain, France, Italy, Russia, South Africa, Australia, Korea and Japan. In addition, Jaguar has modernised its logo, a leaping jaguar, and its typeface as well as its brand symbol, the face of a growling jaguar, which appears on the front grille and wheels of its cars. The company, owned by T...

Full article: http://www.todayonline.com/Business/Impact/EDC120229-0000...

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