29 Feb '12, 3am

Japanese #cellphones built to survive showers, being dropped in toilet #AFP

BARCELONA: Japanese women are so fond of their phones, they even use them in the shower, say manufacturers. This makes waterproofing a must -- also good against rainstorms and accidents while texting on the toilet. Panasonic and Fujitsu are touting their waterproof and dust-proof phones as they seek to charm the overseas market at the world's biggest mobile phone show in Barcelona this week. "In Japan, you can't sell a phone if it's not waterproof. About 90 to 95 per cent of all phones sold now are already waterproof," Panasonic executive Taro Itakura told AFP at the Mobile World Congress. "Why? This is very unique -- young Japanese women prefer to use their cellphones even when taking their showers," Itakura said. "Cellphones have become 'must products'." Panasonic is looking to re-enter the European market after pulling out in 2005 to concentrate on its domestic sales. "...

Full article: http://www.channelnewsasia.com/stories/technologyfeatures...

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