Tech & Digital | Twitter sells tweet archive to marketers

Twitter sells tweet archive to marketers

SAN FRANCISCO - From today onwards, businesses around the world can pay a fee to access all of the tweets written on Twitter going back to January 2010. It is the first time that anyone will be able to access tweets going back more than 30 days. Until now, other companies which Twitter has allowed access to their tweet archive, have only been able to surface tweets going back 30 days. However, the partnership with the British start-up, founded by Tweetmeme creator Nick Halstead, is offering companies looking to improve their relationships with their customers, access to all tweets posted during the last 24 months. Twitter users are only able to access their own tweets from seven days ago. Mr Tim Barker, Datasift's marketing manager, told The Telegraph that the service, which costs £635 (S$1300) a month for an entry level package, will help businesses "understand their cust...

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