12 Mar '12, 4pm

[Review] Zag: The Number One Strategy Of High-Performance Brands

[Review] Zag: The Number One Strategy Of High-Performance Brands

In a world of extreme clutter you need more than differentiation. You need RADICAL differentiation. The new rule: When everyone zigs, zag. That, in a nutshell, is what “Zag: The Number One Strategy of High-Performance Brands ” is all about. Written and designed by Marty Neumeier from Liquid Agency, “Zag ” is pretty short (you can probably finish the book in half a day or less) but packed with lots of punch. With differentiation at its core, “Zag ” distils in simplified form the wisdom of thought leaders like Jack Trout, David A. Aaker, and Al Ries as well as books like Blue Ocean Strategy while presenting its own view of marketing and branding. At its core is the model with four elements – Focus, Difference, Trend and Communication – which can be represented as follows: To capitalize on all four elements, Neumeier teaches us that there are 17 checkpoints which one should l...

Full article: http://www.youngupstarts.com/2012/03/13/review-zag-the-nu...

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