18 Mar '11, 9pm

Wine's new biggest fans: Americans

THE United States passed France as the world's largest wine-consuming nation for the first time, lifted by its larger population and an interest in wine-and-cheese culture among young Americans. Wine shipments to America climbed 2 per cent to 329.7 million cases last year, according to Gomberg, Fredrikson and Associates, a wine-industry consulting firm in California. That compares with 320.6 million for France. While the French still eclipse Americans in per-capita consumption, the US wine industry is benefiting from a domestic population of almost 311 million people - five times the size of France's - and a surge of young people becoming interested in the drink. Marketers also are using social media to reach a new generation of consumers, said Jon Fredrikson, the firm's president. "Wine is really gaining traction in the US - it's becoming an accepted part of everyday life...

Full article: http://www.todayonline.com/Food/EDC110319-0000358/Wines-n...

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