21 Mar '11, 7am

BrandStory Inc: Every Brand Tells A Story

Behind every brand is a unique story and Asia-based branding agency BrandStory Inc aims to tell these stories. According to its managing director Reene Ho-Phang, brands exist only in the minds of consumers. Hence, BrandStory is not merely your usual brand communications agency; rather, Reene believes in collaborating with clients as partners to build and nurture the personalities of their brands. With its beginnings in China and its unique strength of bilingualism, BrandStory aims to bridge language and cultural gaps for clients venturing into the Chinese market. Established for just less than ten years, BrandStory already boasts an impressive portfolio with clients such as Clinique and Club Med. Unfaltering Vision and Strong Conviction Reene believes that one of the keys to her success in creating BrandStory is her ability to remain focused on her vision and keep out nega...

Full article: http://www.youngupstarts.com/2011/03/21/brandstory-inc-ev...

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