21 Mar '11, 9pm

TODAY: More airlines into 'direct selling': SINGAPORE - More Asian airlines are going into the business of "dire...

SINGAPORE - More Asian airlines are going into the business of "direct selling" their services to business travellers. Industry players say this is because the airlines are looking to promote their ancillary services directly to such travellers in order to generate more income. At the same time, they can bypass the traditional Global Distribution System (GDS), which travel management companies use to distribute airline data and to book flights for business travellers. An extra 12.7 centimetres of legroom and earlier boarding time, are examples of ancillary services that helped US airlines make about US$13 billion (S$16.5 billion) in revenue last year. Experts say Asian airlines on the other hand managed to rake in only US$3 billion to US$5 billion from such services. Other than that untapped source of revenue, airlines hope to save cost by cutting out travel managers which...

Full article: http://www.todayonline.com/Business/EDC110322-0000355/Mor...

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