22 Mar '11, 4am

Coca-Cola drops out of top 10 brands in the world for 1st time as consumers opt for healthier drinks

NEW YORK - Coca-Cola has dropped out of the top 10 brands in the world for the first time as consumers opt for healthier drinks and new technology companies enjoy an increase in their brand values. In the annual analysis of the top 500 global names by the consultancy Brand Finance, Coca-Cola suffered the second largest fall in the value - slumping US$9 billion to US$25.8 billion- during the year, sliding from third to 16th. The survey published yesterday also reflects the impact of last April's Gulf of Mexico oil spill on BP, which dropped 53 places in the rankings after suffering a US$3.4-billion loss in brand value. But the largest faller in value terms was Nokia, whose CEO Stephen Elop this year told staff the company was like a man on a "burning platform". Mr Elop used his emotive language to illustrate that Nokia was being outmanoeuvred by Google's Android operating s...

Full article: http://www.todayonline.com/Business/EDC110322-0001052/The...

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