22 Mar '11, 7am

Formula One fever will race into the heartlands in 2011.

Formula One fever will race into the heartlands in 2011.

SingTel Singapore CEO Allen Lew (right) and SingTel's Group CEO Chua Sock Koong at the press conference to announce SingTel's sponsorship activities for the 2011 Singapore Grand Prix. -- ST PHOTO: LIM SIN THAI FORMULA One fever will race into the heartlands in 2011, as part of SingTel's push to introduce the sport to more Singaporeans. The title sponsors of the Singapore Grand Prix will stage 19 road shows in food centres, bars and malls across the island throughout the F1 season, featuring live screenings of each race on giant 3D screens. Starting in Sengkang this weekend for the season-opening Australian GP (on March 27), the road show will then head to Yew Tee (for the April 10 Malaysian GP) and Pasir Ris (for the April 17 China GP). SingTel will also bring its two upgraded F1 simulators into the heartlands, giving visitors a chance to race in a virtual version of the M...

Full article: http://www.straitstimes.com/BreakingNews/Sport/Story/STIS...

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