24 Mar '11, 12pm

Online dating takes off in China

Online dating takes off in China

BEIJING: With about 50% of China's Internet users between 24 and 40 years old, online dating services are taking off in a market estimated to be worth US$800 million, as more Chinese turn to the Internet to find potential marriage partners. With the Internet as a main tool used for social networking among the younger generation, the online dating market is expected to grow even further. Online dating portal 'Shiji Jiayuan' was established by Ms Gong Haiyan, who set up the dating portal after she experienced trouble finding a marriage partner on other online sites. "Members of those sites signed up for different purposes. Some only wanted to make friends; others wanted one night stands; some wanted to make business contacts" The website eventually took off, now boasting a database of 30 million singles, and sponsors dating shows on television. "Chinese are brought up being ...

Full article: http://www.channelnewsasia.com/stories/lifestylenews/view...

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