30 Sep '14, 10am

[TODAY] New rules against advertising unhealthy food and drinks to children

[TODAY] New rules against advertising unhealthy food and drinks to children

SINGAPORE — From January next year, all food and beverage (F&B) products marketed to children aged 12 and below cannot exceed a specified amount of sodium, saturated fat and total sugars. They will also have a calorie cap, and must contain a certain quantity of healthy components. A new set of advertising guidelines require that all F&B products promoted in marketing communications for children aged 12 and below must meet the Common Nutrition Criteria, which has thresholds established for key nutrients for the different F&B product categories. Products that cannot be advertised to children include sugar and sugar-based products such as chocolate, as well as carbonated and non-carbonated soft drinks. The guidelines also tackle areas in diet and lifestyle, pressure to purchase, promotional offers and popular personalities. For instance, the guidelines state, among others, th...

Full article: http://www.todayonline.com/singapore/new-rules-against-ad...

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