30 Sep '14, 8pm

TODAY's cover story: Guidelines unveiled for food-and-beverage ads targeted at children

TODAY's cover story: Guidelines unveiled for food-and-beverage ads targeted at children

SINGAPORE — Details of advertising guidelines barring junk food and soft drink ads targeted at children — which could affect the way companies such as McDonald’s and Coca-Cola pitch their products — were released yesterday, two years after the Government first announced its intention to restrict such advertisements. The guidelines require all food-and-beverage products promoted in marketing communications that are targeted at children aged 12 and below to meet “common nutrition criteria” that set out the maximum calorie, salt, fat and sugar content. They will take effect in January. Food and drink that do not meet the criteria are not allowed to be advertised on all media platforms, including outdoor fixed billboards within 50m of a primary school. Advertisements aired on children’s subscription or free-to-air channels during time belts allocated for children’s programmes ...

Full article: http://www.todayonline.com/singapore/nutrition-guidelines...

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