26 Mar '11, 8am

Singapore's favourite TV ads unveiled

Singapore's favourite TV ads unveiled

SINGAPORE: The Community Development, Youth and Sports Ministry (MCYS) and PepsiCo came out tops at the Viewers' Choice awards, to win the title of Singapore's favourite TV commercials this year. The ministry's "filial piety" ad -- about a family coping with the declining health of its elderly grandmother -- took first prize in the local category. In second place was the Promote Mandarin Council's ad, "Noemie", which features a four-year-old French girl rattling off tongue twisters in crisp Mandarin. The third place went to Canon Singapore's "Fascinate the World". In the international category, PepsiCo's colourful football entry came out tops. FedEx's "Laddie", about a runaway delivery dog, took second place, while Carlsberg Singapore came in third. Twenty television commercials were short-listed for the awards. Winners were picked based on the highest number of SMS votes ...

Full article: http://www.channelnewsasia.com/stories/singaporelocalnews...

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