03 Apr '12, 8am

[Primer] Tips On Using Facebook Pages For Small Business

Over the weekend, brands and businesses on Facebook transited over to the new Facebook Timeline . If you’re a small business owner and have a Facebook Page for it and haven’t noticed – shame on you. You’d have noticed that the layout of your Page has changed significantly. The question for small business owners is – how do we leverage the new Timeline and maximize the use of the new features such as Cover Photo and Pinned Posts? We ask the Facebook team for some tips, and this is what we got: 1. Upload an Eye-Catching Cover Photo. The new Cover Photo captures the culture and essence of a brand and can showcase their products – it’s the first thing people will see when they visit a brand’s page. Lexus ’ cover photo, which features their new futuristic 2+2 coupe LF-LC concept vehicle, has generated a ton of buzz and helped lead to a 200% increase in unique page views on laun...

Full article: http://www.youngupstarts.com/2012/04/03/primer-tips-on-us...

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