28 Mar '11, 1pm

Japanese food importers worry radiation fears will affect business

SINGAPORE: Importers of Japanese food that do not originate from Japan are concerned that consumer fears over radiation contamination in Japanese food products will affect their business. Despite the Agri-Food & Veterinary Authority's strict restrictions on Japanese food imports to prevent food contaminated by radiation from reaching the country, some consumers are still avoiding purchasing Japanese food. Thus, these importers have resorted to attaching stickers with information on the food's origin, to allay the concerns of consumers. Many of these brands may be marketed by Japanese companies, but their ingredients are actually from Australia or Taiwan. However, the importers are also anticipating an increase in sales, as people look for alternative Japanese food in the coming weeks.

Full article: http://www.channelnewsasia.com/stories/singaporelocalnews...

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