29 Mar '11, 8am

Enjoy Coffee Bean & Tea Leaf at home

Enjoy Coffee Bean & Tea Leaf at home

Mr Mel Elias, the Coffee Bean & Tea Leaf president and chief executive with the new CBTL single-serve beverage system. -- ST PHOTO: LAU FOOK KONG HIS brother-in-law Victor Sassoon, almost single-handedly gave life to Singapore's cafe culture when he started the first local franchise outlet of the Coffee Bean & Tea Leaf here in 1996. But Mel Elias, the company's president and chief executive, now wants to bring that same experience into the homes of customers with CBTL, the firm's new single-serve beverage system. The firm's latest offering allows both coffee and tea drinkers to make their favourite beverage at home or in the workplace, with an easy-to-use machine. They just pop in a CBTL coffee or tea capsule, press a button, and off goes a high pressure extraction and brewing system to make that perfect cuppa or brew. And unlike conventional coffee-makers, which also requ...

Full article: http://www.straitstimes.com/BreakingNews/Singapore/Story/...

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