29 Mar '11, 3pm

Bra ad not 'appropriate' for weeknight TV, says reader

At 10.45 on a weeknight, as I was tuned in to a Mandarin current affairs prog-ramme, Focus, on Channel 8, I was appalled to see an explicit advertisement for a maximizer bra of a renowned lingerie brand. The approximately one-minute commercial featured shots of women slowly unzipping their tops and close-ups of cleavage. I wonder, firstly, if it satisfies the Media Development Authority's (MDA) criteria of appropriate advertising and, secondly, if MediaCorp has any internal benchmark for corporate social conscience in terms of declining advertisements unsuitable for a free channel popular among family viewers. I ask the MDA to comment on whether such a commercial was suitably aired and how it ensures that advertisers do not cross the line. I also hope MediaCorp will comment on how such an advertisement made its way to a programme aired at a family viewing hour and whether ...

Full article: http://www.todayonline.com/Voices/EDC110329-0000038/Was-b...

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