30 Mar '11, 1am

6 Ways To Find A $100 Million Idea

6 Ways To Find A $100 Million Idea

By Robert Jordan, adapted from his book “How They Did It: Billion Dollar Insights from the Heart of America “ Ever wonder how entrepreneurs come up with brilliant business ideas that turn into successful companies? I interviewed 45 company founders, each of whom started, grew, and sold a company for $100 million or more, or took their company public for $300 million or more. Here are some of their secrets. Fulfill their need, not your passion. It’s a myth that successful businesspeople got into their field because they cared deeply about it. Success doesn’t follow passion, it follows need. Find something that no one’s doing that somebody should do. That’s what Dick Costolo, founder of Feedburner, did when he saw that publishers had content but no way to distribute it online to subscribers and syndicators. Identify your customer’s big problem. Where there’s a meaningful pro...

Full article: http://www.youngupstarts.com/2011/03/30/6-ways-to-find-a-...

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