30 Mar '11, 9pm

The men don't get it: Today, with 150000 registered users and 38 employees, CozyCot is Singapore's largest onlin...

It would not be too presumptuous to call Nicole Yee the mother of a new feminine country. After all, the woman responsible for all-female social networking site CozyCot has united Singaporean women of all ages and walks of life through the boundary-breaking power of the Internet, providing a cosy virtual space in which to bond. It is for this reason that Yee is one of the finalists for the 2011 Singapore Woman Award - not to mention that, in true you-go-girl fashion, she singlehandedly turned her love of online shopping into a successful business. Today, with 150,000 registered users and 38 employees, CozyCot is Singapore's largest online women's community for beauty, fashion and lifestyle, where users interact in forums, contribute reviews of products and swap shopping tips. Plans to expand in the region are already under way. "I've always had an interest in the Internet ...

Full article: http://www.todayonline.com/Entertainment/EDC110331-000000...

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