31 Mar '11, 2am

Some Tips For Killing Giants - #sm #socialmedia #smm #seo #internetmarketing

Marketing and branding expert Stephen Denny says start-ups, entrepreneurs, and small business have more power than they realize when it comes to toppling the giants in their industry. Denny, the author of the new book, “Killing Giants: 10 Strategies to Topple the Goliath in Your Industry ” (Portfolio Penguin, April 2011), lays out powerful strategies for overtaking larger competitors and profiles more than 30 companies in his book. Here are some of Denny’s top tips in “Killing Giants “: They can’t crush what they can’t catch. Use speed as a competitive weapon. Mike Cassidy was launching a new update to his gaming instant messenger service XFire on average once every 2 weeks – and by the time his competitors thought they had a grip on his latest incarnation, he had already moved on. Create arguments your giant competitors can’t win. Herman Mashaba grew his cosmetics company...

Full article: http://www.youngupstarts.com/2011/03/31/some-tips-for-kil...

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