31 Mar '11, 10am

MediaCorp clinches LTA bus stop contract

SINGAPORE - Bus commuters will soon be able to get breaking news, traffic and weather alerts on electronic panels while waiting for their buses at selected bus stops. This is part of a new seven-year maintenance contract the Land Transport Authority awarded yesterday to Media- Corp. Under the contract, Media- Corp will be responsible for the cleanliness and maintenance of 1,292 bus stops islandwide. In return, the company will operate the advertisement panels at these bus stops. At selected shelters, the media giant will also introduce digital screens with relevant information and bite-sized entertainment for bus commuters, said MediaCorp deputy CEO (News, Radio, Interactive & Print) Shaun Seow. MediaCorp will pay LTA a licence fee of S$41.6 million over the contract period. The previous maintenance contract was awarded in 2009 to JCDecaux and expires today. MediaCorp was ...

Full article: http://www.todayonline.com/Business/EDC110331-0000022/LTA...

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