01 Apr '11, 5am

ST faces online outrage after vulgar Twitter gaffe

SINGAPORE - The Straits Times is fending off online outrage after it appeared their corporate Twitter account was accidentally used for a personal - and vulgar - tweet. At about 12.15pm, a message that we can't repeat was sent out on the ST Twitter account, and was taken down shortly thereafter, but not before hundreds of Twitter users had seen it and "retweeted" it, ensuring it would not go unnoticed. At 12.26pm, a post on the ST feed, ostensibly by ST Online Social Media Editor Ng Tze Yong, stated: "I'd like to apologise unreservedly on behalf of our staff member. He mixed up his personal and corporate accounts." A later tweet confirmed the gaffe had been due to "human error by the staff member", and that Mr Ng would be "investigating the matter". This incident mirrors a recent Health Promotion Board online gaffe. The 500-plus followers of the @HPBsg Twitter feed got a r...

Full article: http://www.todayonline.com/Singapore/EDC110401-0000579/No...

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