01 Apr '11, 6am

Local media agency in Twitter boo-boo - Yahoo!

Local media agency in Twitter boo-boo - Yahoo!

The Straits Times' massive Twitter boo-boo (Screen cap from Twitter) Last month it was the Health Promotion Board (HPB) in a Twitter boo-boo, now it's the turn of national newspaper, The Straits Times (ST) . On Thursday, ST 's official Twitter account, @stcom , sent out a tweet at 12:15pm containing a vulgarity. It said: "omg . f--k you all. seriously." In an immediate apology minutes after the original tweet, @stcom tweeted on the micro-blogging platform, "I'd like to apologise unreservedly on behalf of our staff member. He mixed up his personal and corporate accounts." It is not known who the culprit was, but Ng Tze Yong, social media editor for ST , said he would take the blame. Responding to another Twitter user on his personal account, @NgTzeYong , he said, "Well, I think a team leader has to shoulder the ultimate responsibility." He also clarified that the Twitter ac...

Full article: http://sg.news.yahoo.com/blogs/what-is-buzzing/local-medi...

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