01 Apr '11, 9pm

Straits Times apologises for gaffe on Twitter

SINGAPORE - The pitfalls of confusing one's corporate account with a personal one came back to haunt an employee of The Straits Times (ST), on Friday. The ST employee had used ST's corporate account to tweet: "omg. f*** you all. seriously." It happened at around 12.15pm after the employee had apparently confused his personal account with the company's. The tweet was taken down promptly but, by then, the damage had been done. Hundreds of Twitter users had received and "re-tweeted" the message, causing it to go viral. ST Online social media editor Ng Tze Yong then tweeted: "I'd like to apologise unreservedly on behalf of our staff member. He mixed up his personal and corporate accounts." Responding to a query from MediaCorp, Mr Ng said: "It was an honest mistake, a human error, but a serious oversight nonetheless. I apologise unreservedly on behalf of my staff member, and ho...

Full article: http://www.todayonline.com/Singapore/EDC110402-0000582/St...

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