19 Apr '12, 12pm

The “Grow or Die” Lie: Why Everything You Think You Know About Business Growth Is Wrong

by Edward D. Hess, author of “Grow to Greatness: Smart Growth for Entrepreneurial Businesses “ All growth is good. Bigger is better. All businesses must either “grow or die.” If you’re a small business owner, you might have been nodding along as you read those business mantras, agreeing wholeheartedly with each one. After all, it’s what you’ve always been taught. And in fact, these popular business axioms are routinely lauded on Wall Street, at business schools, and by some of the most well-respected business consultants of the day. Few question their validity. These “truths” are anything but. At best those beliefs are half-truths and at worst they’re pure fiction. Growth can be good and growth can be bad. Bigger can be good and bigger can be bad. ‘Grow or die’ is a belief that has no basis in scientific research or in business reality. When not approached carefully, growt...

Full article: http://www.youngupstarts.com/2012/04/19/the-grow-or-die-l...

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