05 Apr '11, 2am

[Review] Citizen Marketers: When People Are The Message

[Review] Citizen Marketers: When People Are The Message

Ben McConnell and Jackie Huba are stalwarts of the highly popular Church of the Customer blog and founders of Ant’s Eye View . Proponents of customer evangelism, community marketing and good old Word-Of-Mouth (WOM), McConnell and Huba’s book Citizen Marketers: When People Are the Message reads alot like their blog, using numerous examples and stories to drive home the point. Against the omnipresent backdrop of social media (forums, blogs, podcasts, video streams, and social networks), Citizen Marketers focuses on four different groups of citizen marketers Filters, Fanatics, Facilitators, and Firecrackers : Filters are the wire services of the web world who are aggregators and content curators. An example is Starbucks Gossip which provides the latest gossips and news on the world’s number one coffee brand; Fanatics are the true believers and evangelists who work like “volun...

Full article: http://www.youngupstarts.com/2011/04/05/review-citizen-ma...

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