30 Apr '12, 1pm

Pepsi partners with Twitter for online concerts

Pepsi partners with Twitter for online concerts

Cases of Pepsi are displayed for sale in Carlsbad, California in this Feb 7, 2012, file photo. The No. 2 soda company in the United States (US) is partnering with Twitter to provide streaming videos of live concerts to Pepsi's followers on the social networking site. -- PHOTO: REUTERS NEW YORK (AP) - PepsiCo is tweeting to a new generation of music lovers. The No. 2 soda company in the United States (US) is partnering with Twitter to provide streaming videos of live concerts to Pepsi's followers on the social networking site. The deal is part of Pepsi's new global ad campaign that will also feature a television ad with singer Nicki Minaj. The company is not revealing yet which musicians will be featured for the Twitter concerts this summer. Terms of the deal with Twitter were not disclosed. Please enable JavaScript to view the comments powered by Disqus. blog comments powe...

Full article: http://www.straitstimes.com/BreakingNews/Lifestyle/Story/...

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