06 Apr '11, 9pm

YOG was worth S$56.7 million in editorial marketing value

SINGAPORE - The amount of exposure Singapore has received through the inaugural Youth Olympic Games (YOG) may now be supported by figures from the Singapore Youth Olympic Games Organising Committee's official 107-page report. The report, released last month, showed that media coverage analysis of the event in August listed 61,381 mentions of the YOG. The Games was said to have had a "266,379,343 reach" and an estimated US$45 million (S$56.7 million) in editorial marketing value. When MediaCorp asked for a distinct breakdown between local coverage and international coverage, a Ministry of Community Development, Youth and Sports (MCYS) spokesperson said they did "not have a breakdown of the data by geographical areas and hence are unable to provide the distinction". The media coverage analysis was provided by the International Olympic Committee and was conducted by Fisheye A...

Full article: http://www.todayonline.com/Singapore/EDC110407-0000426/YO...

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