08 May '12, 10am

More time on Facebook spent via smartphones: Study

NEW YORK - The average time spent on Facebook via smartphone in the United States has overtaken those via PC, said research firm comScore, underscoring the increasingly high-profile role of mobile in social networking. The new Mobile Metrix 2.0 report from comScore showed US smartphone users spent 441 minutes per month on Facebook in March compared to 391 minutes for people on computers. In filing documents for its IPO, Facebook highlighted the importance of mobile while noting it does not generate meaningful revenue from mobile users. "If users increasingly access mobile products as a substitute for access through personal computers and if we are unable to successfully implement monetisation strategies for our mobile users, our financial performance and ability to grow revenue would be negatively affected," it said. Beefing up its mobile strategy was part of the reason Fa...

Full article: http://www.todayonline.com/TechandDigital/Digital/EDC1205...

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