08 May '12, 10am

Stressed out over updating your status on social media? Well, there's an app for that now

SINGAPORE (REUTERS) - Nestle, purveyor of the decades-old KitKat snack, has launched an app it says addresses a growing problem among young social media users - giving them a break from the stress of posting updates by doing it for them. The software, Social Break, automatically sends random updates to users' Facebook, Twitter and LinkedIn accounts. It will be officially launched in Singapore later this week and is free to download from kitkat.com.sg/socialbreak. While the application is a tongue-in-cheek marketing gimmick, the developers behind the software, ad agency JWT, say it also highlights a serious problem among younger users, especially in Asia: growing stress about time spent maintaining a presence on social networks. JWT surveyed 900 youths aged between 19 and 26 in China, Singapore and the United States and found that more than half considered it too time-consu...

Full article: http://www.straitstimes.com/BreakingNews/TechandScience/S...

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