09 Apr '11, 12am

YOG a success: Letter

THE Youth Olympic Games held in August 2010 was the largest and most complex international event ever organised in Singapore. It involved more than 7,500 athletes and officials representing 204 regions around the world contesting in all 26 Olympic sports. There were over 50,000 volunteers, staff and contractors responsible for the Games. More than 280,000 spectators caught the action live on the ground, whilst the International Olympic Committee estimated a media reach exceeding 266 million people worldwide and a marketing value of S$56.7 million. The event also generated S$60 million in additional tourism receipts for Singapore. The YOG was a major branding opportunity for Singapore. It showcased a beautiful, vibrant city with excellent infrastructure and people with good organisational capability. Singaporeans proved we are confident, talented and warm people, capable of...

Full article: http://www.todayonline.com/Voices/EDC110409-0000331/Why-t...

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