10 Apr '11, 10pm

Singapore's Chinatown woos youth with new businesses and social media, drawing over 7,200 fans on Facebook

Singapore's Chinatown woos youth with new businesses and social media, drawing over 7,200 fans on Facebook

The website Chinatown.sg features stories of the area's history, food guides and shopping tips. Chinatown's Facebook group has more than 7,200 members. -- PHOTO: CHINATOWN.SG CHINATOWN is no longer a place that young people flock to for Chinese New Year festive goodies. Now, more of them are being drawn to make regular visits, lured by the new, hip businesses like spas and boutique hotels, and updates of activities on new media - including a website, Facebook group and Twitter account. Chinatown joins other older precincts such as Bugis Street and Little India in using social media to blow its trumpet. Since its launch two months ago, Chinatown's Facebook group has attracted more than 7,200 members, making it the top Chinatown group page in the world. Bugis Street, which started its page in 2008, has 1,177 members while Little India has had 94 'likes' since its launch in O...

Full article: http://www.straitstimes.com/BreakingNews/Singapore/Story/...

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