11 Apr '11, 9am

S.Korea firm takes on global mobile message services: SEOUL - KAKAO, the developer of South Korea's fast-growing...

SEOUL - KAKAO, the developer of South Korea's fast-growing mobile messenger service, said on Monday it would set up subsidiaries in the United States and Japan in a bid to take on Facebook and Twitter. 'It may seem like a David vs. Goliath battle, but our competitors are Facebook and Twitter,' Kakao chief Kim Beom Soo told reporters, adding that the subsidiaries would be established this year. The company launched its free mobile messenger application, Kakao Talk, in March last year, and has succeeded in replacing text messages and emails for many South Korean smartphone users. Mr Kim said his company aims to attract 20 million users by the end of this year. Kakao Talk has so far lured about 10 million users, including one million abroad, as the explosive growth of smartphones pushed users to seek a free-of-charge messenger. The service is available in 216 countries. -- AFP

Full article: http://www.straitstimes.com/BreakingNews/TechandScience/S...

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