24 May '12, 5am

Singapore start-up Viki aims to take local TV global

Singapore start-up Viki aims to take local TV global

Staff members work on their computers at Viki's office in Singapore on May 24, 2012. -- PHOTO: REUTERS SINGAPORE (REUTERS) - Who would want to watch a South Korean soap that was a flop back home? Lots of people, it turns out - something that Singapore-based start-up Viki feels vindicates its business model: an advertisement-supported streaming TV and movie site where unpaid fans add the foreign subtitles. 'We call it content arbitrage,' said Mr Razmig Hovaghimian, Viki chief executive officer (CEO) and co-founder. 'Ninety per cent of content is trapped within borders. We're taking things that aren't travelling and making them go places.' The service plays on a number of trends both in Asia and worldwide: a passion for watching video over the Internet; a growing interest in content from other countries; and the emergence of more sophisticated software to spread the burden o...

Full article: http://www.straitstimes.com/BreakingNews/Singapore/Story/...

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