12 Apr '11, 10pm

Paradise without a price: by Melody Tan SINGAPORE - Cash and product giveaways will always be popular, but these...

SINGAPORE - Cash and product giveaways will always be popular, but these days, the buzzword is "experience", with numerous marketing promotions touting dream internships and vacations as the ultimate prize, like Tourism Queensland's much talked-about Best Job in the World campaign. Tiger Beer, however, has taken the trend one step further with its latest "Here's to a Tiger at Every Get-Together" campaign, by allowing participants to take the lead in designing their own prize. In this advertising campaign, one contest winner will receive the opportunity to take 14 of his or her closest friends on a three-day two-night island paradise vacation on Nikoi Island (picture). They would not have to contend with other tourists, as the entire island will be reserved for the sole use of the contest winner and guests. Plus, Tiger Beer is also allowing the winner to design his or her d...

Full article: http://www.todayonline.com/Business/Impact/EDC110413-0000...

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