30 Mar '15, 8am

Three takeaways on data-driven marketing from our Singapore roundtables

I had the pleasure of hosting two roundtables on data-driven marketing at the Econsultancy and IBM BusinessConnect 2015 event in Singapore. Digital marketers got together and discussed their challenges around undertaking a true data-driven approach to marketing within their organisations. Three clear concerns kept popping up and they are not unique to the attendees of the event. So it's worthwhile to explore these and look at how they can be overcome. Where do I start? Where do I stop? Your modern day marketer is overwhelmed by the data at their disposal. The beauty of digital advertising is that everything can be measured. The bane of digital advertising is also that everything can be measured. With everything being measurable, across a number of different platforms (e.g. web analytics, CRM, email marketing , etc.), marketers are inundated with thousands of metrics and di...

Full article: https://econsultancy.com/blog/66250-three-takeaways-on-da...

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