15 Apr '11, 12am

[Review] Futuretainment: Yesterday the World Changed, Now It’s Your Turn

[Review] Futuretainment: Yesterday the World Changed, Now It’s Your Turn

They say you can’t judge a book by its cover. Well, Futuretainment by “digital anthropologist” Mike Walsh with art-direction from Vince Frost proves that age-old adage wrong, scoring on both looks and content (you may want to check out its website too). Walsh, the CEO of consumer innovation research agency Tomorrow, doesn’t just know a lot about consumer trends in entertainment, he looks like an entertainer (the rockstar variety) too! Aesthetic jokes aside, Futuretainment packs a good dose of wisdom in the form of 23 insights on how social media and technologies change the way entertainment is consumed. Crisply written with cleverly crafted copy and headers (eg “change always appears incremental until it’s too late” and “fact is a function of fiction”), the book uses a mixture of design, photos and text to bring the message across. Walsh’s manifesto for the future is divid...

Full article: http://www.youngupstarts.com/2011/04/15/review-futuretain...

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