18 Apr '11, 5am

Men's fashion trumps women's in South Korea: By Lim Yun Suk | Posted: 18 April 2011 1322 hrs SEOUL: Men's fashio...

Men's fashion trumps women's in South Korea: By Lim Yun Suk | Posted: 18 April 2011 1322 hrs SEOUL: Men's fashio...

SEOUL: Men's fashion has come a long way in South Korea where it is so big that that it overtook women's fashion in terms of market share, three years ago. In recent years, men's fashion shows have also attracted a lot of interest, not just among women, but guys too. A passer-by said: "I really like the collection here, and I think it helps me a lot to understand the trend of fashion." And when it comes to shopping for clothes, it seems that the men have overtaken the women. Song Zio, fashion designer said: "In the past, men's collection was much smaller than the women's. And so there was a smaller budget. But now there is an interest and a demand by consumers. And so we can invest more on shows like this and on advertising." In 2008, the sale of men's clothes accounted for more than half - 53 per cent - of the total market, compared to 47 per cent for women's clothes. Par...

Full article: http://www.channelnewsasia.com/stories/beautynfashion/vie...

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