20 Apr '11, 2pm

Fortune Cookies Contain Good Marketing Advice

Fortune Cookies Contain Good Marketing Advice

My wife and I frequently visit a Chinese restaurant in our neighborhood. The food is good, the service is great, and the philosophy is always right on target. I’m referring, of course, to the fortune cookies that I receive from time to time. One evening, the cookie contained a fortune so profound that I took it home and taped it to the frame of my computer. It says, “Better to do something imperfectly than to do nothing perfectly.” Good advice for me; good advice for you. I see too many business owners bury themselves in details that don’t matter. This is particularly true when it comes to marketing. In seeking perfection, a message critical to the success of the business sits on the owner’s desk for weeks or months while he or she is pondering adding a few words or changing out a photo. Could it or would look a little better or read a little better? Perhaps. But would it ...

Full article: http://www.youngupstarts.com/2011/04/20/fortune-cookies-c...

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