31 May '15, 4pm

#Japan heading for toilet diplomacy to promote prowess in residential #innovation

#Japan heading for toilet diplomacy to promote prowess in residential #innovation

TOKYO (AFP) - Japan is readying to lift the lid on what could be its most effective global marketing gimmick yet: the high-tech toilet seat. Few foreign visitors make it through their first day in Japan without singing the praises of this epitome of Japanese know-how; a contraption that offers both comforting warmth and a frighteningly accurate bidet jet. Now the government appears ready to capitalise on the enthusiasm and is set to talk up toilet technology as it launches a worldwide drive to promote Japan's prowess in innovation for the smallest room, according to the Yomiuri Shimbun. Clean toilets equipped with various features "will be a plus for tourism", and will be included in a growth strategy to be compiled this summer, the newspaper said, citing unnamed sources.

Full article: http://www.straitstimes.com/news/asia/east-asia/story/jap...

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