21 Apr '11, 4pm

Microblogs gaining popularity in China

Microblogs gaining popularity in China

BEIJING: An increasing number of Chinese, especially the young, are turning to microblogs as their main source of news and information. To keep up with the competition, China's traditional media are finding ways to remain relevant. Like many young people, Wang Mingyu does not read the papers. He gets his latest news from microblogs. The latest Internet obsession that has swept China by storm first began as a networking tool. But microblogs are now providing quick news updates, whether it is a timely account of the Japanese earthquake, the latest situation in Libya, or the hottest buzz about town - all in 140 words or less. Traditional forms of media, such as the Legal Evening News, one of the most popular newspapers in Beijing, see microblogs as competition. Its chief editor, Wang Lin, closely monitors microblogging trends and news put up on such sites. He said newspapers ...

Full article: http://www.channelnewsasia.com/stories/eastasia/view/1124...

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