30 Jun '15, 4pm

#AppleMusic tech giant's streaming service, goes live

NEW YORK (AFP) - Apple’s new streaming service went live Tuesday with a flashy radio station and artist exclusives as the company that had dominated digital music through iTunes looks to the future. Apple Music got started with the tech giant in the unusual position of being on the backfoot, as Spotify leads the fast-growing market for streaming which offers on-demand, unlimited music. The service is betting big on celebrity names to draw attention and scored a coup when pop superstar Taylor Swift agreed, after a heated dispute, to stream her blockbuster album 1989 only on Apple Music. The centrepiece of Apple Music is Beats 1, which bills itself as a first international radio station and will include guest hosts such as pop legend Elton John and rap entrepreneur Dr Dre. The radio station will remain free, even for users who do not pay the US$9.99 (S$13) a month to stream ...

Full article: http://www.straitstimes.com/tech/games-apps/apple-music-t...

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