24 Apr '11, 9pm

Extend shopping hours on eves of holidays, too: Perhaps major shopping malls along Orchard Road could take turns...

I APPLAUD the SMRT's announcement that it will extend the operating hours of its MRT, LRT and feeder bus services on the eves of public holidays. Perhaps major shopping malls along Orchard Road could take turns to hold late-night, mall-wide sale promotions on those days. Mall owners could consider offering incentives to their tenants for extending opening hours, coordinate with the SMRT and highlight the extended availability of the SMRT's train and feeder bus services on those days, in the malls' advertisements. Well-coordinated publicity campaigns, together with the expertise of the Orchard Road Business Association and the cooperation of its members, could help to attract customers (locals and tourists), increase sales, and enhance the vibrancy of the shopping belt, where many retailers are currently closed by 10pm even on Saturday nights.

Full article: http://www.todayonline.com/Voices/EDC110425-0000250/Exten...

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