24 Apr '11, 9pm

Trick or tweet? It's what marketeers make of it

If you have seen Fortune magazine's [email protected] cover story and believe in its dim prognosis of the microblogging site, read no further. All right, so you think claims of Twitter's troubles - "boardroom power plays, disgruntled founders and CEO switcheroos" - are overblown. Or, maybe you do believe in the five-year-old's continued trajectory despite supposedly flatlining traffic in the United States. If so, have you used Twitter to promote your product or service? Maligned for everything from being a crime against language to being a public relations fiasco, I think Twitter still deserves a second look for all those serious about their brand. Indeed, Twitter's transgressions loom large. Language purists are up in arms over how "twitterers" are mangling grammar rules to limit each tweet to 140 characters. And do not even start on Twitter-speak; there are enough truncati...

Full article: http://www.todayonline.com/SingaporeVotes/EDC110425-00002...

Tweets

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How to make Lim Swee Say cry

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Chen says he will make a good MP if elected #SGelections

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straitstimes.com 25 Apr '11, 1pm

GLOBE-TROTTING corporate lawyer Chen Show Mao said on Monday that he believes he is able to represent Singaporeans and ide...