25 Apr '11, 2pm

[Review] Killing Giants

[Review] Killing Giants

Don’t we all love the Bible story of how Hebrew shepherd boy David goes up against giant Philistine warrior Goliath, and kills him spectacularly with just a sling stone. It’s the ultimate story of the underdog, the upstart triumphing over the incumbent. In the book “Killing Giants: 10 Strategies to Topple the Goliath in Your Industry “, marketing strategist and author Stephen Denny offers ten strategies on how small, nimble companies can outsmart, out-innovate and outfight the larger competitors in their industry. You’ll read case studies and examples surrounding over 30 upstart brands from a dozen countries, culled from interviews Denny conducted with them. Here are his ten strategies: 1. Thin Ice. This strategy is all about choosing your ground – find the ground where your competitor is uncomfortable fighting in, where its size and relative strength matters little. Can y...

Full article: http://www.youngupstarts.com/2011/04/25/review-killing-gi...

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