26 Apr '11, 2am

Silver Bullet Marketing

Silver Bullet Marketing

Growing up in marketing, advertising, and direct mail, too often I saw business owners load their guns with a single, magical marketing bullet – a silver bullet – and pull the trigger. They hoped and believed – erroneously – that they could deploy a single message that would bring them instant fame and fortune. What they failed to do was to rely on two very helpful friends in marketing: repetition and frequency. Instead of thinking in terms of a campaign, they took what they considered to be their best shot. I certainly can relate to business owners who panic when the economy isn’t cooperating and business is bad. I can also empathize with their need to deploy that single, magical marketing bullet. But in all honesty, a single reactive message or tactic cannot and will not replace proactive strategic marketing planning. So what do you do when you need a silver bullet and d...

Full article: http://www.youngupstarts.com/2011/04/26/silver-bullet-mar...

Tweets

Mobile Marketing Association Forum Asia 2011: T...

sgentrepreneurs.com 26 Apr '11, 1am

The Mobile Marketing Association hosts five global forum events every year and this year, the Asia Pacific edition will ag...

Fortune Cookies Contain Good Marketing Advice

Fortune Cookies Contain Good Marketing Advice

youngupstarts.com 20 Apr '11, 2pm

My wife and I frequently visit a Chinese restaurant in our neighborhood. The food is good, the service is great, and the p...

US silver futures hit 31-year high on weak dollar

sg.news.yahoo.com 25 Apr '11, 12am

SINGAPORE , April 25 (Reuters) - The most active silver contract on COMEX rose to a 31-year high at $47.84 an ounce, as th...

Affiliate Marketing Tips In Online Business | S...

adsighted.com 03 May '11, 1am

Affiliate marketing is truly becoming more and more popular, one of the best ways to make money on the internet. Affiliate...