30 Jul '15, 8pm

Singapore Designers Tour Prabal Gurung’s Showroom With CFDA

Singapore Designers Tour Prabal Gurung’s Showroom With CFDA

After one of his looks landed on the cover of WWD, Gurung started to receive calls from retailers, and he credits actresses Zoe Saldana and Demi Moore for helping to propel the brand into the spotlight. “Demi [Moore] started tweeting about my brand, and I joined Twitter to say thank you to her,” Gurung said. “I had never tweeted, and I was really not into it. But I immediately got 500 followers when she responded back to me. This was about five or six years back, when the majority of the fashion industry was not open to social media….The minute that happened, I was like, ‘OK, there’s something here. [Social media] is an easy, free tool for p.r. and press.’ So I started doing it more. You have to listen to your instincts. And I’m not trying to say I did social media before anyone else — but I felt it was right for me. It’s really important to be true to yourself.”

Full article: http://wwd.com/fashion-news/fashion-scoops/singapore-desi...

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